It started with a little book.
And then it turned into a paid & organic social strategy, persona identification, copywriting, newsletter strategy, merchandising, and the occasional Canva finagling.
Social Media
From conceptualization to execution, I worked as a copywriter, jr. creative director and strategist for the Be the Sun, Not the Salt social media pages
Persona Work
Be the Sun, Not the Salt has seen continued success in engaging its “Susan” audience, and we have used some of the other personas as a means of defining their aspirational audience. These personas drive their choice of copy, graphic design, campaign themes and targeted advertising.
Sourcing from over 1,000 unique visitors from the Be the Sun, Not the Salt audience, I was able to determine their brand’s majority personas which guided our paid and organic social strategy.
Copywriting
“Sunny Sentiments,” if you will.
Social Media
Every day is full of moments to be grateful for. Find those moments— no matter how big or small— and hold them close.
While it may feel like some days there's nothing to smile about, there are little moments of gratitude tucked away into almost every moment; you just have to be open to finding them.
It might mean paying closer attention to the world around you, but that mindfulness can help you get through even the toughest of days, and maybe put a smile on your face, too.
When the positive things in your life aren't directly in front of you, try looking harder.
Webpage
A Book. A Movement.
A Mindset.
At your bedside, on your coffee table, or passed among your friends and family (think: Sisterhood of the Traveling Book), Be the Sun, Not the Salt is a book for everyone, everywhere, at any time. The simple lessons bound in this book can live with you for a lifetime, and we can’t wait for you to find out how.
Merchandise
A quarter-zip for those who always see the glass half-full.
Our cool athleisure design is excellent for a fall day or the near-subzero temperatures of a corporate office.
Great conversation starter for water cooler discourse.
Next time someone asks you about the weather you can point to your sweatshirt and say: “Today? Sunny.”
The feminine version of our Nike athletic polo.
Dri-Fit technology makes this Nike polo a perfect addition to the workplace, golf course, and day-trip rotation.
Just do it.
Do what?
The next right thing, of course!